Find out Where Metrics Meet Marketing on April 19

On April 19, join MENG and several Net Impact chapters for “Where Sustainability Metrics Meet Marketing: Leveraging Sustainability for Enhanced Brand and Business Growth.”

This seminar discusses some of the skills and credentials that marketers need to powerfully lead the sustainability conversation within their organizations. Where Sustainability Metrics Meet Marketing shows how sustainability metrics are being leveraged for setting new standards, generating new business opportunities and strengthening brand across multiple stakeholders. We will cover the following in context of their triple bottom line impacts:

* The role of metrics in reporting and compliance including carbon foot-printing and Green House Gas reporting

* Metrics used to develop and monitor a sustainability strategy such as the Global Reporting Initiative and Sustainability Balanced Scorecards

* The impact of certifications, supply chain and consumer focused metrics on brand

* Examples of leveraging sustainability as a powerful marketing platform

When: Monday April 19, 5:30 PM to 8 PM

The program runs from 6:15-7:30 PM. Before the program begins, attendees are invited to join an optional reception to discuss area resources for Sustainable businesses, beginning at 5:30 PM.

Location: The University Club of New York, 1 West 54th Street (at Fifth Ave.), New York, NY

Attire: The University Club is part of the history of the City and has a formal atmosphere. They require professional dress for everyone who wants to attend programs there. For men, this means jackets are mandatory. Also note cell phone usage is limited to designated area.

Register today! $25 Early Registration; $35 After April 12, 2010

Light refreshments will be served.

A copy of the Sustainable Enterprise Fieldbook, co-authored by one of your evening’s presenters, William G. Russell, will be given away to a lucky attendee

SPEALKERS: William G. Russell: Managing Director of SustainEdge, and Formerly the US Environmental Practice Leader of PricewaterhouseCoopers; Frances Schlosstein: President of the Triple Bottom Line Strategies Group (www.thetblsgroup.com) and Mary Reilly: sustainability expert certified in LEED, Six Sigma and Charrette by NCI.

For information: Frances Schlosstein 646-431-7605 or frances@thetblsgroup.com