PR News' Going Green: Outstanding Green Business Practices
From the publishers of PR News, the Going Green guidebook includes a wide range of strategies for greening your business. The 200+ page guidebook includes profiles of blue chip companies, small organizations and start–ups that have reinvented or reconfigured their businesses to be more environmentally responsible. The guidebook is tailored to communications, marketing and senior executives looking for a blueprint to communicate existing green efforts or to get new initiatives off the ground.
Companies profiled in the Guidebook include GE, Nickelodeon, HP, Walgreen’s, Wal–Mart, Broward County Library, BASF, Travelocity, Harrah’s, Dow Chemical, National Geographic, Chiquita, U.S. Army, Monroe College, Comcast and nearly 100 more organization of all sizes and budgets.
Considering that 70% of Americans believe a green designation for a company is just a “marketing tactic” yet most employees feel it’s extremely important for their company to be environmentally progressive, this Guidebook distills the most elements of going green and smartly communicating your efforts in the marketplace.