Drive Change

drive changeProject summary: Develop a partnership strategy for a food truck social enterprise empowering incarcerated youth

Drive Change Mission: a social enterprise that builds and operates food trucks that hire, teach, and empower formerly incarcerated youth

Challenge

Develop a strategy to sustainably leverage Drive Change’s community partnerships by learning from existing relationships, professionalizing external communications, and efficiently vetting inbound and outbound opportunities

Approach

  • Conducted interviews with existing and potential partners to understand their
  • Analyzed web, digital, and print marketing and communications materials
  • Identified three main partnership types and tailored communications strategies for each set of partnership interests and expectations

Results

  • Unified partnership messaging through external communications toolkits, a visual map, and website improvements
  • Created a system to categorize and track feedback on inbound and outbound prospects
  • Identified opportunities to expand existing partnerships

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